Personal factors Quiz Questions and Answers PDF - 89

MCQ 441: The employees of company can also contribute in idea generation and this source can be best classified as

1. internal idea sources
2. external idea sources
3. off shoring ideas
4. outdated ideas

MCQ 442: The promotional products used in consumer promotion are also classified as

1. price packs
2. advertising specialties
3. sweepstakes
4. cash rebates

MCQ 443: The kind of strategy which is used by the company to achieve advertising objectives is classified as

1. advertising strategy
2. advertising objective
3. advertising messages
4. advertising budget

MCQ 444: The question of buyer "what I am really buying?" is addresses in strategy called

1. targeting strategy
2. intangible products
3. positioning statement
4. customer core value

MCQ 445: The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called

1. direct mail marketing
2. kiosk marketing
3. catalog marketing
4. premium marketing