Personal factors Quiz with Answers PDF Download – Test 89

MCQ 441: The employees of company can also contribute in idea generation and this source can be best classified as:

1. internal idea sources
2. external idea sources
3. off shoring ideas
4. outdated ideas

MCQ 442: The promotional products used in consumer promotion are also classified as:

1. price packs
2. advertising specialties
3. sweepstakes
4. cash rebates

MCQ 443: The kind of strategy which is used by the company to achieve advertising objectives is classified as:

1. advertising strategy
2. advertising objective
3. advertising messages
4. advertising budget

MCQ 444: The question of buyer "what I am really buying?" is addresses in strategy called:

1. targeting strategy
2. intangible products
3. positioning statement
4. customer core value

MCQ 445: The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called:

1. direct mail marketing
2. kiosk marketing
3. catalog marketing
4. premium marketing