New Product Development Strategy Notes Questions with Answers PDF Download – Test 59

MCQ 291: The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called:

1. promotion mix
2. marketing communication mix
3. strategic buyer behavior mix
4. both a and b

MCQ 292: The international marketing strategy according to which company uses same marketing mix in all the international markets is called:

1. straight product marketing
2. product adaptation marketing
3. standardized global marketing
4. adapted global marketing

MCQ 293: In business buying process, the group who furnish the information to evaluate alternatives is classified as:

1. user
2. influencer
3. decider and gatekeeper
4. buyer

MCQ 294: The types of reassert instruments available to market researcher are of:

1. Two types
2. Three types
3. Four types
4. Five types

MCQ 295: The type of cost reduction made for buyers who pay their accounts payable promptly is classified as:

1. cash discount
2. seasonal discount
3. functional discount
4. quantity discount