Product Life Cycle Strategies Quiz Questions and Answers PDF - 165

MCQ 821: The step in personal selling process which consists of first meeting first meeting between customer and sales person is called

1. qualifying
2. prospecting
3. follow up
4. approach

MCQ 822: The high-priced photographic equipment is an example of

1. convenience products
2. shopping products
3. specialty products
4. unsought products

MCQ 823: The customers keeping such information that supports their attitudes towards brand is classified as

1. selective attention
2. selective distortion
3. selective retention
4. all of above

MCQ 824: The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as

1. consumer oriented marketing
2. customer value marketing
3. innovative marketing
4. inbound ⁄ outbound marketing

MCQ 825: The economies that offer great opportunities are classified as

1. subsistence economies
2. industrial economies
3. developing economies
4. none of above