Marketing information and Insights Multiple Choice Questions (MCQ) PDF - 164

MCQ 816: The fit between customer need and company's market offering in 'Strangers' group is

1. Little fit
2. Strong fit
3. Good fit
4. Limited fit

MCQ 817: The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called

1. channel view marketing
2. adaptation marketing
3. sustainable marketing
4. executive style marketing

MCQ 818: The types of vertical marketing system are

1. contractual VMS
2. corporate VMS
3. administered VMS
4. all of above

MCQ 819: The product life cycle stages helps in describing

1. product class
2. product form
3. brand
4. all of above

MCQ 820: The stage which concludes the supplier's performance assessment by business buyers is classified as

1. supplier selection
2. proposal solicitation
3. performance review
4. order-routine specification