Market Segmentation Quiz Questions and Answers PDF - 145

MCQ 721: The kind of online marketing domain which is initiated by business to target the business is classified as

1. consumer to business domain
2. consumer to consumer domain
3. business to consumer domain
4. business to business domain

MCQ 722: A company's future value of customer base is

1. Share of customer
2. Customer equity
3. Customer lifetime value
4. All of above

MCQ 723: The market segmentation based on customers seeking brands that deliver benefits is example of

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. benefit segmentation

MCQ 724: Public relations' can be classified as

1. Place
2. Product
3. Price
4. Promotion

MCQ 725: The type of reduction made from list price is classified as

1. bargained reduction
2. discount
3. allowance
4. price segment