Principles Of Marketing Practice Test 111

Global Product Strategy Quiz PDF: Questions and Answers - 111

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Global Product Strategy Questions and Answers PDF Download: Quiz 111

MCQ 551: In positioning statement, the first thing that must be stated is

A) target segment

B) market segmentation

C) differentiation

D) positioning

MCQ 552: The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as

A) sales person

B) promoting manager

C) prospering manager

D) persuasion manager

MCQ 553: The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as

A) business buyer behavior

B) derived demand

C) business buying process

D) cognitive dissonance

MCQ 554: The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called

A) maturity stage

B) productive stage

C) improved market stage

D) profit achieved stage

MCQ 555: The product packaging is futile part of

A) core customer value

B) positioning strategy

C) actual product

D) actual ownership

Principles Of Marketing Exam Prep Tests

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