Vertical Marketing Systems MCQs (Multiple Choice Questions) PDF Download - 110

The customer buying behavior such as little planning before buying products is included in

1. convenient specialty products
2. unsought products
3. sought products
4. convenient products

The price on which it is limit that no less profits would be accepted less than this price is classified as

1. cost ceiling
2. cost floor
3. price ceiling
4. price floor

The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called

1. organizational climate
2. media climate
3. sales climate
4. outbound climate

The particular communication that must be achieve within definite target audience within specific time is classified as

1. message decision
2. media decision
3. advertising objective
4. advertising evaluation

The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation