Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Multiple Choice Questions (MCQs) PDF Download - 13

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 13

MCQ 61: In retailer industry, the Tiffany and Williams Sonoma are considered as

full-service retailers
self-service retailers
limited service retailers
super retailers

MCQ 62: The retail business built on a place that is owned, planned and developed as single business unit is classified as

shopping center
specialty center
corporate center
warehouse club center

MCQ 63: The process of selling market offering for business use or resale purpose is classified as

promoting
retailing
wholesaling
none of the above

MCQ 64: The off-price retailer that is division of some large retail corporation is classified as

independent super retailer
off-price retailer
on-price retailer
independent off-price retailer

MCQ 65: The types of wholesalers does not include

voluntary franchise chain
merchant wholesalers
agents and brokers
manufacturer's sales branches

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