Principles of Marketing Online Tests
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The 'concentrated marketing' is also called as
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
The market coverage strategy which captures the large share of one or more segments is called
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
The segmentation based on climate basis is an example of
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
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Financial Markets Practice Questions
Principles of Marketing Practice Tests
Financial Markets MCQ Questions
- Value of conversion option to bond holder is $550 and rate of return on non-convertible bond is $270 then rate of return on convertible bond is
- Names of foreign bonds are used to denote
- Type of preferred stock in which dividend does not increase or decrease with increase or decrease in profit of firm is classified as
- If equilibrium interest rate decreases and curve of funding supplied shifts to right and downwards, then impact on spending will
- Factors considered by rating agencies on issuing bonds are
Learn Global Marketing MCQs Book Questions
- Markets in which goods are bought for personal consumption by individuals and households are called
- Considering types of retailer stores, one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as
- That minor stimuli which determines when and how customer will respond in certain way is called
- Strategy that focuses on smaller segments and attract only few competitors is called
- Kind of understanding company gets from marketing information is known as