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Marketing Research Quizzes Online MCQs PDF Download eBook

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Marketing Research Questions and Answers PDF Download eBook

Marketing Research Quiz

MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above


What is a Product Quiz

MCQ: The major product variables that retailers must consider includes

  1. services mix
  2. product assortment
  3. store atmosphere
  4. all of above


Business Actions and Sustainable Markets Quiz

MCQ: The 'customer markets' & 'publics' are included in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above


What is a Product Quiz

MCQ: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as

  1. selective market
  2. super market
  3. extensive market
  4. exclusive market


Product Life Cycle Strategies Quiz

MCQ: In the product life cycle growth stage, the marketing objective is to

  1. create product awareness
  2. maximize the market share
  3. defend market share and profits
  4. reduce expenditure