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Marketing Research Questions and Answers PDF Download eBook
MCQ: Marketing myopia is to pay attention to
- Product offered by company
- Benefits produced by products
- Experiences associated with products
- None of above
A
MCQ: The major product variables that retailers must consider includes
- services mix
- product assortment
- store atmosphere
- all of above
D
MCQ: The 'customer markets' & 'publics' are included in company's environment called
- Macro environment
- Microenvironment
- Both a and b
- None of above
B
MCQ: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as
- selective market
- super market
- extensive market
- exclusive market
B
MCQ: In the product life cycle growth stage, the marketing objective is to
- create product awareness
- maximize the market share
- defend market share and profits
- reduce expenditure
B