BBA: Marketing Courses

Principles of Marketing Certification Exam Tests

Principles Of Marketing Practice Test 65

Marketing Research Quiz Questions and Answers PDF - 65

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Marketing Research Questions and Answers PDF Download: Quiz 65

MCQ 321: Marketing myopia is to pay attention to

A) Product offered by company
B) Benefits produced by products
C) Experiences associated with products
D) None of above

MCQ 322: The major product variables that retailers must consider includes

A) services mix
B) product assortment
C) store atmosphere
D) all of above

MCQ 323: The 'customer markets' & 'publics' are included in company's environment called

A) Macro environment
B) Microenvironment
C) Both a and b
D) None of above

MCQ 324: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as

A) selective market
B) super market
C) extensive market
D) exclusive market

MCQ 325: In the product life cycle growth stage, the marketing objective is to

A) create product awareness
B) maximize the market share
C) defend market share and profits
D) reduce expenditure

Principles Of Marketing Exam Prep Tests

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Marketing Research App (Android & iOS)

Marketing Research App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)