Bachelor Of Business Administration

Principles of Marketing Quizzes

Principles Of Marketing BBA MCQs - Complete

Marketing Research Quizzes Online MCQs p. 65

Books:

Apps:

Marketing Principles App (Google Play Store)Marketing Principles App (Apple App Store)

Marketing Research quiz questions, marketing research multiple choice questions and answers PDF 65 to learn Principles of Marketing BBA course for college certification. Practice "Managing Marketing Information Customer Insights" quiz, marketing research Multiple Choice Questions (MCQ) for online college degrees. Free marketing research MCQs, business actions and sustainable markets, what is a product, marketing research test prep for online business and administration degree.

"Marketing myopia is to pay attention to", marketing research Multiple Choice Questions (MCQ) with choices benefits produced by products, product offered by company, experiences associated with products, and none of above for online colleges for business management. Learn managing marketing information customer insights questions and answers to improve problem solving skills for online bachelor's degree in business administration.

Marketing Research Questions and Answers

1.

Marketing myopia is to pay attention to

Product offered by company
Benefits produced by products
Experiences associated with products
None of above

2.

The major product variables that retailers must consider includes

services mix
product assortment
store atmosphere
all of above

3.

The 'customer markets' & 'publics' are included in company's environment called

Macro environment
Microenvironment
Both a and b
None of above

4.

Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as

selective market
super market
extensive market
exclusive market

5.

In the product life cycle growth stage, the marketing objective is to

create product awareness
maximize the market share
defend market share and profits
reduce expenditure

More Quizzes from Principles Of Marketing BBA

Huamn Resource management BBA Questions
An advantage of 'critical incident method' isThe levels and series of steps based on the years of serviceWhen the person's performance is not satisfactory but can be improved isMeasuring performance on basis of job tasks actually done is calledThe reduction in the size of company sizeUnderstanding the career skills and effectively use them for employees is the process, known as
Principles of Marketing BBA Questions
The market offering that is essentially intangible is calledIn the buyer decision process, the stage in which the buyer evaluateThe study of human population in context of gender, race and occupation is calledThe first step in marketing process is toThe kind of channel arrangement in which the retailers, wholesalers and producersThe firm that operates in more than one country gains production, marketing
Huamn Resource management BBA Chapters
Introduction: Human Resource Management MCQsManagers Role in Strategic HRM MCQsManaging Global Human Resources MCQsPerformance Management and Appraisal MCQsPay for Performance and Financial Incentives MCQsInterviewing candidates MCQsJob Analysis MCQs
Principles of Marketing BBA Chapters
Company and Marketing Strategy MCQsCustomer Driven Marketing Strategy MCQsAnalyzing Marketing Environment MCQsMarketing Channels MCQsPersonal Selling and Sales Promotion MCQsGlobal Marketplace MCQsMarketing Communications: Customer Value MCQs