BBA Marketing Courses

Chapter 13: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 13

New Product Development Trivia Questions and Answers PDF - 8

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The MCQ Quiz: In product life cycle growth stage, marketing objective is to; "New Product Development" App APK Download (Free) with answers maximize the market share, create product awareness, defend market share and profits, and reduce expenditure to learn online training courses. Practice product life cycle strategies quiz questions, download Kindle eBook (Free Sample) for online courses for business management degree.

New Product Development Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: In the product life cycle growth stage, the marketing objective is to

  1. create product awareness
  2. maximize the market share
  3. defend market share and profits
  4. reduce expenditure

MCQ 37: The process of systematic search for gathering new product ideas is called

  1. idea generation
  2. product generation
  3. market development
  4. business development

MCQ 38: The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as

  1. introductory stage
  2. business analysis stage
  3. market analysis stage
  4. product marketing stage

MCQ 39: The PLC stage in which new product is distributed for the first time is called

  1. introductory stage
  2. business analysis stage
  3. market analysis stage
  4. product marketing stage

MCQ 40: The message framework design AIDA stands for

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

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New Product Development App (Android & iOS)

New Product Development App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (iOS & Android)