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Company marketing environment Quiz Questions and Answers PDF Download eBook

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Quiz on Company marketing environment PDF Download eBook

Company marketing environment Quiz

MCQ: The basic competitive strategies includes

  1. cost leadership
  2. focusing strategy
  3. differentiation
  4. all of above

D

Understanding Marketplace and Customer Needs Quiz

MCQ: The products or services having significant group of buyers who are willing to make purchase efforts are called

  1. sought products
  2. unsought products
  3. specialty products
  4. both a and b

C

Product Life Cycle Strategies Quiz

MCQ: The clothing lines distribution as casual clothes and formal clothes is a classic example of

  1. styles
  2. fashion
  3. norms
  4. followers

A

Competitor Analysis Quiz

MCQ: The mental process in which customer ends up as buyer of a new product is called

  1. adoption process
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior

A

Sales Promotion Quiz

MCQ: The value that customers give up to get the benefits of products or services is classified as

  1. discount
  2. value added tax
  3. price
  4. tax

C