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Promotional Mix Multiple Choice Questions PDF p. 98

Solve Promotional Mix multiple choice questions and answers, promotional mix quiz answers PDF 98 to learn Principles of Marketing course for college certification. Learn Marketing Communications Customer Value MCQ questions bank, promotional mix Multiple Choice Questions (MCQ) for online college degrees. "Promotional mix MCQ" PDF book: managing new-product development, retail sales, new product development process, product life cycle strategies, promotional mix test prep to learn online certificate courses.

"According to consumer promotion techniques, the cash refunds are also classified as", promotional mix Multiple Choice Questions (MCQ) with choices sweepstakes, price packs, point of purchase promotions, and cash rebates for online bachelor's degree in business management. Solve marketing communications customer value questions and answers to improve problem solving skills for online business degree.

Promotional Mix Questions and Answers

1.

According to consumer promotion techniques, the cash refunds are also classified as

price packs
sweepstakes
point of purchase promotions
cash rebates

2.

If the product ideas source is company's own research and development department, it is said to be

internal idea sources
external idea sources
systematic idea sources
resourcing

3.

The methods used to determine total budget for advertising its market offerings are

affordable method
competitive parity method
percentage of sales method
all of above

4.

The reduction in prices made on larger purchases is classified as

bargained reduction
discount
allowance
price segment

5.

The 'differentiated marketing' is also called

mass marketing
segmented marketing
concentrated marketing
micromarketing
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