Promotional Mix Quizzes Online MCQs PDF Download eBook
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"According to consumer promotion techniques, the cash refunds are also classified as", promotional mix Multiple Choice Questions (MCQ) with choices sweepstakes, price packs, point of purchase promotions, and cash rebates for general business degree online. Learn marketing communications customer value questions and answers with free online certification courses for online college classes.
Promotional Mix Questions and Answers PDF Download eBook
MCQ: According to consumer promotion techniques, the cash refunds are also classified as
- price packs
- sweepstakes
- point of purchase promotions
- cash rebates
D
MCQ: If the product ideas source is company's own research and development department, it is said to be
- internal idea sources
- external idea sources
- systematic idea sources
- resourcing
A
MCQ: The methods used to determine total budget for advertising its market offerings are
- affordable method
- competitive parity method
- percentage of sales method
- all of above
D
MCQ: The reduction in prices made on larger purchases is classified as
- bargained reduction
- discount
- allowance
- price segment
B
MCQ: The 'differentiated marketing' is also called
- mass marketing
- segmented marketing
- concentrated marketing
- micromarketing
B