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Promotional Mix Quizzes Online MCQs PDF Download eBook

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Promotional Mix Questions and Answers PDF Download eBook

Promotional Mix Quiz

MCQ: According to consumer promotion techniques, the cash refunds are also classified as

  1. price packs
  2. sweepstakes
  3. point of purchase promotions
  4. cash rebates

D

Product Life Cycle Strategies Quiz

MCQ: If the product ideas source is company's own research and development department, it is said to be

  1. internal idea sources
  2. external idea sources
  3. systematic idea sources
  4. resourcing

A

New Product Development Process Quiz

MCQ: The methods used to determine total budget for advertising its market offerings are

  1. affordable method
  2. competitive parity method
  3. percentage of sales method
  4. all of above

D

Retail Sales Quiz

MCQ: The reduction in prices made on larger purchases is classified as

  1. bargained reduction
  2. discount
  3. allowance
  4. price segment

B

Managing New-Product Development Quiz

MCQ: The 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

B