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Promotional Mix Quizzes Online MCQs PDF Download eBook

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Promotional Mix Questions and Answers PDF Download eBook

Promotional Mix Quiz

MCQ: According to consumer promotion techniques, the cash refunds are also classified as

  1. price packs
  2. sweepstakes
  3. point of purchase promotions
  4. cash rebates


Product Life Cycle Strategies Quiz

MCQ: If the product ideas source is company's own research and development department, it is said to be

  1. internal idea sources
  2. external idea sources
  3. systematic idea sources
  4. resourcing


New Product Development Process Quiz

MCQ: The methods used to determine total budget for advertising its market offerings are

  1. affordable method
  2. competitive parity method
  3. percentage of sales method
  4. all of above


Retail Sales Quiz

MCQ: The reduction in prices made on larger purchases is classified as

  1. bargained reduction
  2. discount
  3. allowance
  4. price segment


Managing New-Product Development Quiz

MCQ: The 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing