Promotional Mix MCQ (Multiple Choice Questions) PDF Download

The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of

1. organizational promotion
2. consumer promotions
3. inbound promotion
4. outbound promotion

The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

1. cash refunds
2. cash sample
3. sweepstakes
4. cents off deals

According to consumer promotion techniques, the cash refunds are also classified as

1. price packs
2. sweepstakes
3. point of purchase promotions
4. cash rebates

The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called

1. organizational climate
2. media climate
3. sales climate
4. outbound climate

The series of steps that must be followed by sales people is classified as

1. marketing process
2. selling process
3. intermediation process
4. nominal process