Promotional Mix Multiple Choice Questions with Answers – PDF Download

MCQ 1: The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of:

1. organizational promotion
2. consumer promotions
3. inbound promotion
4. outbound promotion

MCQ 2: The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as:

1. cash refunds
2. cash sample
3. sweepstakes
4. cents off deals

MCQ 3: According to consumer promotion techniques, the cash refunds are also classified as:

1. price packs
2. sweepstakes
3. point of purchase promotions
4. cash rebates

MCQ 4: The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called:

1. organizational climate
2. media climate
3. sales climate
4. outbound climate

MCQ 5: The series of steps that must be followed by sales people is classified as:

1. marketing process
2. selling process
3. intermediation process
4. nominal process