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Principles of Marketing MCQs – Practice Test 8 (Chapter 6)

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Study Customer Driven Marketing Strategy Notes Questions and Answers PDF to strengthen marketing skills. Download the Customer Driven Marketing Strategy Quiz Answers PDF e-Book, Ch. 6-8 to study Principles of Marketing Course. Solve Market Segmentation MCQs, Customer Driven Marketing Strategy quiz questions and answers PDF to strengthen marketing skills. Download the Principles of Marketing Notes App: Free Customer Driven Marketing Strategy Learning App to study market targeting career test to improve educational engagement.

Learn "Principles of Marketing Notes" App (Free) with MCQ: Segmentation of international markets on the basis of overall economic development is an example of; with answers: cultural factors, geographic location, economic factors, and political and legal factors. Practice Market Segmentation Quiz Questions, download Kobo e-Book (Free Chapter) to strengthen marketing skills.

Customer Driven Marketing Strategy MCQs – Practice Test 8 PDF Download

MCQ 36: Segmentation of international markets on the basis of overall economic development is an example of:

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

MCQ 37: The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 38: The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 39: The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as:

  1. contract manufacturing
  2. joint ownership
  3. management contracting
  4. investment ownership

MCQ 40: The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

Customer Driven Marketing Strategy Notes App & e-Book – Principles of Marketing Admission Tests

Retailing and Wholesaling Strategy MCQs
Competitive Advantage MCQs
Global Marketplace MCQs
Products, Services and Brands MCQs
New Product Development MCQs
Business Markets and Buyer Behavior MCQs
Pricing Strategy MCQs
Analyzing Marketing Environment MCQs

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