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Analyzing Marketing Environment Quiz with Answers PDF Download – Test 7

MCQ 31: In external environment, the favorable factors and trends are classified as:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

MCQ 32: In marketing channels, the conflict occurs at different levels of same marketing channel is classified as:

  1. vertical conflict
  2. horizontal conflict
  3. steep conflict
  4. slope conflict

MCQ 33: The market segmentation based on customers seeking brands that deliver benefits is example of:

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation

MCQ 34: According to four Ps of marketing, the inventory and logistics services are classified as:

  1. Place
  2. Product
  3. Price
  4. Promotion

MCQ 35: Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as:

  1. market challenger
  2. market leader
  3. market follower
  4. market niche

Analyzing Marketing Environment Quiz App & e-Book – Principles of Marketing Study Material

Pricing Strategy MCQs
Personal Selling and Sales Promotion MCQs
Global Marketplace MCQs
Customer Driven Marketing Strategy MCQs
Company and Marketing Strategy MCQs
New Product Development MCQs
Retailing and Wholesaling Strategy MCQs
Direct and Online Marketing MCQs

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