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Components of Modern Marketing information System Quiz Questions and Answers PDF Download eBook

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Quiz on Components of Modern Marketing information System PDF Download eBook

Components of Modern Marketing information System Quiz

MCQ: The system with special equipment, people and methods to gather and analyze information for marketers is called

  1. management information system
  2. marketing information system
  3. financial information system
  4. corporate information system

B

Forecasting and Demand Measurement Quiz

MCQ: The market consists of a set of consumers having income, access and interest in a product is called

  1. target market
  2. penetrated market
  3. potential market
  4. available market

D

Channel Design Decision Quiz

MCQ: The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as

  1. service ⁄ quality shoppers
  2. price ⁄ value customers
  3. affinity customers
  4. interactive customers

C

Attitude Formation Quiz

MCQ: The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in

  1. central cues
  2. value cues
  3. peripheral cues
  4. value route

C

Differential Pricing Quiz

MCQ: The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as

  1. season pricing
  2. emergency pricing
  3. channel pricing
  4. time pricing

D