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Building Brand Equity Quizzes Online MCQs PDF Download eBook - 35

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Building Brand Equity Questions and Answers PDF Download eBook

Building Brand Equity Quiz

MCQ: The brand element 'building brand' does not include

  1. adaptable
  2. memorable
  3. meaningful
  4. likeable


Buying Decision Process - Five Stage Model Quiz

MCQ: The first step in buying, decision process is to

  1. recognize problem
  2. search of information
  3. deciding information sources
  4. problem analysis


Terms and Responsibilities of Channel Members Quiz

MCQ: The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as

  1. selective policy
  2. price policy
  3. trade policy
  4. distributive policy


What is Organizational Buying Quiz

MCQ: The business markets include

  1. insurance companies
  2. public utilities
  3. government institutions
  4. all of the above


Cultivating Customer Relationships Quiz

MCQ: In the buyer decision process, the percentage of potential customers in a given target market is called

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel