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BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 35

Building Brand Equity Quiz PDF: Questions and Answers - 35

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Building Brand Equity Questions and Answers PDF Download: Quiz 35

MCQ 171:

The brand element 'building brand' does not include

  1. adaptable
  2. memorable
  3. meaningful
  4. likeable
MCQ 172:

The first step in buying, decision process is to

  1. recognize problem
  2. search of information
  3. deciding information sources
  4. problem analysis
MCQ 173:

The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as

  1. selective policy
  2. price policy
  3. trade policy
  4. distributive policy
MCQ 174:

The business markets include

  1. insurance companies
  2. public utilities
  3. government institutions
  4. all of the above
MCQ 175:

In the buyer decision process, the percentage of potential customers in a given target market is called

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel

BBA Marketing Management Exam Prep Tests

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Building Brand Equity App (Android & iOS)

Building Brand Equity App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (iOS & Android)