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Competitive Strategies for Market Leaders Questions and Answers PDF Download eBook

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Trivia Quiz on Competitive Strategies for Market Leaders PDF Download eBook

Competitive Strategies for Market Leaders Quiz

MCQ: The marketer, who finds a stated need and fulfills it with the best market offering is classified as

  1. responsive marketers
  2. anticipative marketers
  3. creative marketers
  4. market driven marketers

A

Customer Service Quiz

MCQ: When the companies have better-trained employees' for the customer services, this differentiation is classified as

  1. image differentiation
  2. working differentiation
  3. employee differentiation
  4. process differentiation

C

Estimating Costs Quiz

MCQ: The floor of the product's price is set with the help of

  1. supply
  2. cost
  3. discount and allowance
  4. demand

B

Components of Modern Marketing information System Quiz

MCQ: The purchase of customer information from outside firms and vendors is classified as

  1. marketing intelligence system
  2. market information system
  3. market development system
  4. market record system

A

Marketing Research Process Quiz

MCQ: The technique of asking in which the researcher is asked to write first word to come in mind is classified as

  1. word appreciation test
  2. graphic appreciation test
  3. completely unstructured
  4. word association

D