BBA Management Courses

BBA Marketing Management Exam Prep

BBA Marketing Management Practice Test 36

Competitive Strategies for Market Leaders Quiz Answers PDF Download - 36

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Marketing Management: Competitive Strategies for Market Leaders MCQs Quiz PDF Download

MCQ: The marketer, who finds a stated need and fulfills it with the best market offering is classified as

A) responsive marketers
B) anticipative marketers
C) creative marketers
D) market driven marketers

MCQ: When the companies have better-trained employees' for the customer services, this differentiation is classified as

A) image differentiation
B) working differentiation
C) employee differentiation
D) process differentiation

MCQ: The floor of the product's price is set with the help of

A) supply
B) cost
C) discount and allowance
D) demand

MCQ: The purchase of customer information from outside firms and vendors is classified as

A) marketing intelligence system
B) market information system
C) market development system
D) market record system

MCQ: The technique of asking in which the researcher is asked to write first word to come in mind is classified as

A) word appreciation test
B) graphic appreciation test
C) completely unstructured
D) word association

Mock Tests: BBA Marketing Management Course Prep

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