BBA Marketing Management MCQs - Chapter 12

Identifying Market Segments and Targets Trivia Questions and Answers PDF - 8

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Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: The conventional people with concrete beliefs and conservative are called

non-believers
believers
strivers
non-strivers

MCQ 37: The fun-loving and trendy people whom resources are constrained and limited are classified as

non-believers
believers
strivers
non-strivers

MCQ 38: The VALS segmentation framework dimension 'consumer resources' is classified as

the stretch dimension
the strength dimension
the horizontal dimension
the vertical dimension

MCQ 39: When the firm concentrates on serving needs of any specific customer group, it is considered as

product specialization
market specialization
single product concentration
mass customization

MCQ 40: When any firm sells its market offering too many different market segments, it is classified as

product specialization
market specialization
single product concentration
mass customization

BBA Marketing Management Mock Tests

Product Strategy Setting MCQs

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Developing Pricing Strategies MCQs

Analyzing Business Markets MCQs

Collecting Information and Forecasting Demand MCQs

Integrated Marketing Channels MCQs

Analyzing Consumer Markets MCQs

Creating Long-term Loyalty Relationships MCQs

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