BBA Marketing Management MCQs - Chapter 12
Identifying Market Segments and Targets Quiz Questions and Answers PDF - 7
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Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 7
MCQ 31: The potential and attractive target market are classified as
- traditionalist
- savvy shoppers
- overwhelmed
- non-enthusiast
MCQ 32: The passive people who are very concerned about their favorite brands are considered as
- survivors
- non-survivors
- destroyers
- makers
MCQ 33: The people who don't have to spend much on products are considered as
- savvy shoppers
- non-savvy shoppers
- enthusiast
- non-enthusiast
MCQ 34: The U.S consumers prefer familiar brands and are loyal to establish brands are classified as
- strivers
- non-strivers
- non-believers
- believers
MCQ 35: The people who express taste and independence are classified as
- actualizes
- non-actualizes
- makers
- non-makers
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Principles of Marketing MCQ with Answers
- 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
- Toyota Corporation which produces several different brands of cars is an example of
- Royal Caribbean hotel chain which targets families and high energy couples is an example of
- Way of designing international channels to manage entire supply chain which leads
- Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
- A company's microenvironment, the ' customer markets' are of
Identifying Market Segments & Targets MCQ Book Questions
- Grouping of customer's on the basis of similar needs in solving specific problem is considered as
- Toyota Corporation which produces several different brands of cars is an example of
- Royal Caribbean hotel chain which targets families and high energy couples is an example of
- Way of designing international channels to manage entire supply chain which leads
- Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
- A company's microenvironment, the ' customer markets' are of