Bachelor Of Business Administration

Marketing Management MCQs

BBA: Marketing Management MCQs - Subtopic

Customer Segmentation MCQ with Answers

Customer Segmentation Multiple Choice Questions (MCQ) to solve customer segmentation quiz answers PDF worksheet, marketing management test for online courses. Practice identifying market segments and targets Multiple Choice Questions and Answers (MCQs), "Customer Segmentation" quiz questions and answers for online business management degree programs. Learn consumer market segmentation, consumer segmentation, bases for segmenting consumer markets test prep for online business administration colleges.

"According to loyalty status, the marketer's divide brand loyalty into groups do not include" Multiple Choice Questions (MCQ) on customer segmentation with choices hard-core loyal, split loyal, shifting loyal, and non-switchers for online business management degree programs. Solve customer segmentation quiz questions for merit scholarship test and certificate programs for accredited online business schools.

MCQs on Customer Segmentation

1.

According to loyalty status, the marketer's divide brand loyalty into groups do not include

hard-core loyal
split loyal
shifting loyal
non-switchers

2.

The role of people in buying decision consists of

influencer and initiator
decider
buyer and user
all of the above

3.

The group of people with traditional values and like to buy brands they have already heard is classified as

non-traditionalist
traditionalist
non-enthusiast
enthusiast

4.

The potential and attractive target market are classified as

traditionalist
savvy shoppers
overwhelmed
non-enthusiast

5.

The people who don't have to spend much on products are considered as

savvy shoppers
non-savvy shoppers
enthusiast
non-enthusiast