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BBA Marketing Management Exam Prep

BBA Marketing Management Practice Test 104

Customer Segmentation MCQ Quiz Answers PDF - 104

The Book Customer Segmentation MCQ Quiz Questions, customer segmentation MCQ answers PDF chapter 12-104 to review online courses, bba marketing management tests. Solve Identifying Market Segments and Targets MCQ questions, customer segmentation Multiple Choice Questions (MCQ Quiz) for online college degrees. The App Customer Segmentation Tests e-Book PDF Download: customer segmentation, consumer segmentation, developing brand positioning, five stage model in buying decision process, competitive strategies for market leaders test prep for online classes business administration.

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Marketing Management: Customer Segmentation MCQs Quiz PDF Download

MCQ: The potential and attractive target market are classified as

A) traditionalist
B) savvy shoppers
C) overwhelmed
D) non-enthusiast

MCQ: The passive people who are very concerned about their favorite brands are considered as

A) survivors
B) non-survivors
C) destroyers
D) makers

MCQ: The differentiability, deliverability and desirability are considered as

A) points of references
B) points of positioning
C) points of association
D) points of differences

MCQ: The thought that buying product would not be worth of the paid price is classified as

A) functional risk
B) financial risk
C) attitude risk
D) factor risk

MCQ: The assigning of resources to stronger ones to form the weaker markets are classified as

A) strategic withdrawal
B) planned contraction
C) unplanned withdrawal
D) both A and B

Mock Tests: BBA Marketing Management Course Prep

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