Diversification Strategy Quiz Questions and Answers PDF - 105

MCQ 521: The strategies such as diversification, penetration and market development are the part of

1. extensive growth
2. intensive growth
3. integrative growth
4. disintegrative growth

MCQ 522: The sales frequency of product represents the

1. product consumption rate
2. product life cycle
3. product age
4. seller's decision

MCQ 523: The perceptual process in which customers notice price deviation as stimulus is classified as

1. selective shopping
2. selective ad watching
3. selective attention
4. selective noticing

MCQ 524: The marketer who looks forward for the customer's needs in near future is classified as

1. creative marketers
2. market driven marketers
3. responsive marketers
4. anticipative marketers

MCQ 525: The kind of convenience goods that are purchased by consumers on regular basis are classified as

1. homogeneous goods
2. emergency goods
3. impulse goods
4. staples