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Marketing Channels and Value Networks Quiz Questions and Answers PDF Download eBook - 106

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Quiz on Marketing Channels & Value Networks PDF Download eBook

Marketing Channels and Value Networks Quiz

MCQ: In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as

  1. merchants
  2. agents
  3. facilitators
  4. terminators

C

Marketing Research Process Quiz

MCQ: The specific companies that are hired for specific projects and design studies are classified as

  1. custom marketing research firms
  2. designed researches
  3. customer oriented research firms
  4. None of above

A

Stages in Buying Process Quiz

MCQ: The industries such as media buying, energy management and advertising agencies are classified as

  1. geographical hubs
  2. functional hubs
  3. vertical hubs
  4. horizontal hubs

B

Auction Type Pricing Quiz

MCQ: Considering auction-type pricing, the techniques are involved like

  1. English auctions
  2. Dutch auctions
  3. Sealed-bid auctions
  4. all of the above

D

Channels Importance Quiz

MCQ: The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as

  1. push strategy
  2. pull strategy
  3. bundle strategy
  4. shallow strategy

B