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Components of Modern Marketing information System Quizzes Online MCQs PDF Download eBook - 107

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Components of Modern Marketing information System Questions and Answers PDF Download eBook

Components of Modern Marketing information System Quiz

MCQ: Motivating retailers and collection of intelligence by hiring external experts are the part of

  1. market development system
  2. market record system
  3. marketing intelligence system
  4. market information system

C

Key Psychological Processes Quiz

MCQ: The minor stimuli that determines when and where customer responds is classified as

  1. drive
  2. motivation
  3. learning
  4. cues

D

Key Psychological Processes Quiz

MCQ: The perceptual process in which the potential customers relate ads to their customer needs is classified as

  1. selective attention
  2. selective noticing
  3. selective shopping
  4. selective ad watching

A

Product Characteristics and Classifications Quiz

MCQ: The example of products include

  1. experiences and events
  2. information and ideas
  3. properties and organizations
  4. all of the above

D

Customer Segmentation Quiz

MCQ: The people who don't have to spend much on products are considered as

  1. savvy shoppers
  2. non-savvy shoppers
  3. enthusiast
  4. non-enthusiast

A