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MCQ 21: When two companies join hands to market new or complementary products, it is best classified as:

  1. product alliance
  2. logistic alliances
  3. service alliance
  4. market collaborations

MCQ 22: The analysis of strengths and weaknesses are included in:

  1. external environment
  2. market environment
  3. internal environment
  4. product environment

MCQ 23: The list of company's major strategic alliances do not include:

  1. product alliance
  2. promotional alliance
  3. pricing collaborations
  4. financial alliances

MCQ 24: The approving of orders, shipping of goods on time and payment of collection is the part of:

  1. the fulfill management process
  2. customer acquisition process
  3. customer relationship management
  4. corporate goals

MCQ 25: The 'market-development strategy' is used to gain market share:

  1. current products in new market
  2. new products for new markets
  3. new products in new market
  4. current product in current market

Developing Marketing Strategies & Plans MCQs App & e-Book – BBA Marketing Management Competitive Exam

Creating Brand Equity MCQs
Collecting Information and Forecasting Demand MCQs
Conducting Marketing Research MCQs
Designing and Managing Services MCQs
Analyzing Business Markets MCQs
Crafting Brand Positioning MCQs
Analyzing Consumer Markets MCQs
Creating Long-term Loyalty Relationships MCQs

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