BBA Marketing Management MCQs - Chapter 8
Creating Long-term Loyalty Relationships Trivia Questions & Answers PDF Download - 4
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Creating Long-term Loyalty Relationships Test Questions and Answers PDF Download: MCQ 4
A company's monetary, time and energy cost, all are included in
- total customer cost
- psychological cost
- personal benefits
- image benefits
A person or company that yields a revenue more than the incurred costs of selling and serving is called
- dissatisfaction
- superior value
- profitable customers
- satisfied customers
The customer's lifetime purchases that generate the net present value of future profit streams is called
- customer lifetime value
- customer purchases value
- customer cost incurred
- customer relationships
The 'total customer benefits' include
- product benefits
- services benefit
- image benefit
- all of the above
The programs designed for customers which is limited to any affinity group are classified as
- club membership programs
- royalty programs
- loyalty programs
- group membership programs
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Research on consumer buying behavior answers
- Adopter group 'late majority' is classified as
- Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
- Pricing strategy whose steps are setup between different lines of product offered by same organization is called
- Situation in which company is making more sales with its existing product is classified as
Creating Long term Loyalty Relationships MCQ Book Questions
- Research on consumer buying behavior answers
- Adopter group 'late majority' is classified as
- Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
- Pricing strategy whose steps are setup between different lines of product offered by same organization is called
- Situation in which company is making more sales with its existing product is classified as