BBA Marketing Management MCQs - Chapter 8
Creating Long-term Loyalty Relationships Multiple Choice Questions (MCQ) PDF Download - 2
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The MCQs: The process of managing information about customers to maximize loyalty is said to be; "Creating Long-term Loyalty Relationships" App (Android, iOS) with answers: supplier management, company relationship management, retailer's management, and customer relationship management for online marketing degree programs. Practice Diversification Strategy Quiz Questions, download Apple e-Book (Free Sample) for accredited online schools for business management.
Creating Long-term Loyalty Relationships MCQs with Answers PDF Download: Quiz 2
The process of managing information about customers to maximize loyalty is said to be
- company relationship management
- supplier management
- retailer's management
- customer relationship management
In the buyer decision process, the percentage of potential customers in a given target market is called
- customer funnel
- company funnel
- marketing funnel
- retailers funnel
The aggregate value of customer's base is classified as
- shareholder value
- base value
- retention value
- marketer's base value
The record which is based on business customer's past purchases, sales price and volumes is classified as
- business database
- customer database
- databases marketing
- company marketing
The whole cluster of benefits when company promises to deliver through its market offering is called
- value proposition
- customer proposition
- product proposition
- brand proposition
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
- Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is considered as
- Segmentation on basis of values and attitudes and behavioral patterns is an example of
- 'market segmentation' includes
- Course of sales and profits of a product over its whole life is called
Creating Long term Loyalty Relationships MCQ Book Questions
- According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
- Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is considered as
- Segmentation on basis of values and attitudes and behavioral patterns is an example of
- 'market segmentation' includes
- Course of sales and profits of a product over its whole life is called