BBA Marketing Management MCQs - Chapter 8
Creating Long-term Loyalty Relationships Quiz Questions & Answers PDF Download - 3
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Creating Long-term Loyalty Relationships Exam Questions and Answers PDF Download: Test 3
The third step in the customer's value analysis is
- assessing the attributes importance
- assessing the company's performance
- monitoring competitor's performance
- both B and C
All the costs customer expects to incur to buy any market offering is called
- total economic cost
- total functional cost
- total customer cost
- total sampling cost
The percentage or number of customers who move from one level to next level in buying decision process is called
- conversion rates
- marketing rates
- shopping rates
- loyalty rates
The customized products and services for customers and interaction to individual customers are the part of
- retailer's management
- customer relationship management
- Company relationship management
- supplier management
A company's 'Customer Relationship Capital' is another name of
- satisfied customers
- dissatisfied customers
- customer retention
- customer conversion
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as
- Generation born before 1964 and after World War II is classified as
- Toyota Corporation which produces several different brands of cars is an example of
- Process of changing one or more elements of marketing mix to improve sales is classified as
- Countries having industrial economic structure are
Creating Long term Loyalty Relationships MCQ Book Questions
- Marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as
- Generation born before 1964 and after World War II is classified as
- Toyota Corporation which produces several different brands of cars is an example of
- Process of changing one or more elements of marketing mix to improve sales is classified as
- Countries having industrial economic structure are