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MCQ 11: The third step in the customer's value analysis is:

  1. assessing the attributes importance
  2. assessing the company's performance
  3. monitoring competitor's performance
  4. both B and C

MCQ 12: All the costs customer expects to incur to buy any market offering is called:

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total sampling cost

MCQ 13: The percentage or number of customers who move from one level to next level in buying decision process is called:

  1. conversion rates
  2. marketing rates
  3. shopping rates
  4. loyalty rates

MCQ 14: The customized products and services for customers and interaction to individual customers are the part of:

  1. retailer's management
  2. customer relationship management
  3. Company relationship management
  4. supplier management

MCQ 15: A company's 'Customer Relationship Capital' is another name of:

  1. satisfied customers
  2. dissatisfied customers
  3. customer retention
  4. customer conversion

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Analyzing Consumer Markets MCQs
Identifying Market Segments and Targets MCQs
Integrated Marketing Channels MCQs
Creating Brand Equity MCQs
Designing and Managing Services MCQs
Creating Long-term Loyalty Relationships MCQs
Product Strategy Setting MCQs
Developing Marketing Strategies and Plans MCQs

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