BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity Trivia Questions and Answers PDF - 16

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Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 16

MCQ 76: The feelings, experiences, beliefs and thoughts associated with any specific product are included in

customer preferences
product similarities
brand knowledge
product difference

MCQ 77: The Company makes all products in different brand lines is classified as

brand endorsement
brand mix
product mix
category assortment

MCQ 78: In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as

perceived relevance
relevance
perceived appropriateness
energized relevance

MCQ 79: The focus on customer's evaluations and opinions is classified as

brand judgments
brand resonance
brand emotions
brand conversation

MCQ 80: When the brand equity is based on customer differences then the competition, it is based on

price
cost
preferences
loyalty

BBA Marketing Management Mock Tests

Analyzing Consumer Markets MCQs

Identifying Market Segments and Targets MCQs

Product Strategy Setting MCQs

Conducting Marketing Research MCQs

Integrated Marketing Channels MCQs

Collecting Information and Forecasting Demand MCQs

Competitive Dynamics MCQs

Analyzing Business Markets MCQs

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