BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research Trivia Questions and Answers PDF - 8

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Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: A structured way to distribute the insights within the organization is called

marketing dashboards
customer dashboards
stakeholder's dashboards
unit dashboards

MCQ 37: The 'Relative Perceived Quality' is classified as

unit metrics
procedural metrics
marketing external metrics
sampling metrics

MCQ 38: The specific companies that are hired for specific projects and design studies are classified as

custom marketing research firms
designed researches
customer oriented research firms
None of above

MCQ 39: The second step in marketing research process is to

develop research plan
defining research objectives
analyzing market offerings
storing the findings

MCQ 40: The 'field-service firm' is an example of

specialty line marketing firms
designed researches
customer oriented research firms
syndicated research firms

BBA Marketing Management Mock Tests

Identifying Market Segments and Targets MCQs

Designing and Managing Services MCQs

Competitive Dynamics MCQs

Product Strategy Setting MCQs

Conducting Marketing Research MCQs

Integrated Marketing Channels MCQs

Creating Brand Equity MCQs

Crafting Brand Positioning MCQs

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