BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research Quiz Questions and Answers PDF - 7

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Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

A) close-ended questions

B) rating scale

C) open-ended questions

D) stratified sampling

MCQ 32: The fourth step in the marketing research process is

A) collecting the information

B) storing the findings

C) ignoring competitive prices

D) analyzing the marketing information

MCQ 33: The analysis of data from variety of sources such as media spending data and retailer scanner data are called as

A) marketing-mix modeling

B) customer-mix modeling

C) data-mix modeling

D) market oriented research

MCQ 34: The record of satisfaction of company's employees, suppliers and distributors is the part of

A) stakeholder performance scorecard

B) marketing dashboards

C) customer performance scorecard

D) market performance record

MCQ 35: The companies which collect trade and consumer information are classified as

A) indicated service firms

B) syndicated research firms

C) research firms

D) special marketing firms

BBA Marketing Management Mock Tests

Analyzing Consumer Markets MCQs

Product Strategy Setting MCQs

Creating Long-term Loyalty Relationships MCQs

Analyzing Business Markets MCQs

Competitive Dynamics MCQs

Collecting Information and Forecasting Demand MCQs

Conducting Marketing Research MCQs

Developing Pricing Strategies MCQs

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