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Marketing Research Process Quiz Questions and Answers PDF Download eBook

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Quiz on Marketing Research Process PDF Download eBook

Marketing Research Process Quiz

MCQ: The unstructured technique that allows a possible range of responses is classified as

  1. quantitative measures
  2. qualitative measures
  3. open-ended questionnaire
  4. close-ended questionnaire

B

What is Organizational Buying Quiz

MCQ: The process through which large organizations identify, choose and evaluate among the range of brands is classified as

  1. small buying
  2. procedure buying
  3. organizational buying
  4. large buying

C

Business Buying Process Quiz

MCQ: The individuals who request the need of purchasing something are classified as

  1. initiators
  2. users
  3. influencers
  4. providers

A

Value Pricing Quiz

MCQ: The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as

  1. perceived pricing
  2. everyday low pricing
  3. high low pricing
  4. value pricing

B

Marketing Research Process Quiz

MCQ: The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

  1. close-ended questions
  2. rating scale
  3. open-ended questions
  4. stratified sampling

A