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Marketing and Customer Value Questions and Answers PDF Download eBook

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Trivia Quiz on Marketing & Customer Value PDF Download eBook

Marketing and Customer Value Quiz

MCQ: The network of specific suppliers and distributors to create superior value is called

  1. supply chain
  2. value chain
  3. product chain
  4. marketing chain

A

Stages in Buying Process Quiz

MCQ: The markets in which participants directly exchange goods or services are classified as

  1. public markets
  2. barter markets
  3. buying markets
  4. private alliances

B

Product Hierarchy Quiz

MCQ: In the product hierarchy, the product variant or item is classified as

  1. class and line type
  2. need family type
  3. stock type
  4. stock keeping unit

D

Key Psychological Processes Quiz

MCQ: The limited and temporary repository of useful information is classified as

  1. long term memory
  2. short term memory
  3. permanent memory
  4. None of above

B

What Influences Consumer Behavior Quiz

MCQ: The convenient products and services are mostly served to the customers who are

  1. geographically constrained
  2. time constrained
  3. money constrained
  4. both B and C

D