BBA Marketing Management Practice Test 90

Marketing and Customer Value MCQ (Multiple Choice Questions) PDF - 90

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Marketing & Customer Value Questions and Answers PDF Download: Quiz 90

MCQ 446: The network of specific suppliers and distributors to create superior value is called

A) supply chain

B) value chain

C) product chain

D) marketing chain

MCQ 447: The markets in which participants directly exchange goods or services are classified as

A) public markets

B) barter markets

C) buying markets

D) private alliances

MCQ 448: In the product hierarchy, the product variant or item is classified as

A) class and line type

B) need family type

C) stock type

D) stock keeping unit

MCQ 449: The limited and temporary repository of useful information is classified as

A) long term memory

B) short term memory

C) permanent memory

D) None of above

MCQ 450: The convenient products and services are mostly served to the customers who are

A) geographically constrained

B) time constrained

C) money constrained

D) both B and C

BBA Marketing Management Exam Prep Tests

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