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Measuring Brand Equity Quizzes Online MCQs PDF Download eBook - 89

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Measuring Brand Equity Questions and Answers PDF Download eBook

Measuring Brand Equity Quiz

MCQ: In value stages, the marketing program investment must consider

  1. attachment
  2. product and trade
  3. price premiums
  4. market capitalization

B

Participants: Business Buying Process Quiz

MCQ: The group or individuals who decide the supplier's and product requirements are classified as

  1. deciders
  2. selectors
  3. evaluators
  4. providers

A

Forecasting and Demand Measurement Quiz

MCQ: The budget which is set slight lower than the sales forecast is classified as

  1. raw material budgeting
  2. product budgeting
  3. sales budget
  4. quota system

C

Marketing Research Process Quiz

MCQ: The 'awareness of goals' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics

A

Bases for Segmenting Consumer Markets Quiz

MCQ: According to VALS framework, the consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B