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Measuring Brand Equity Quizzes Online MCQs PDF Download eBook - 89

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Measuring Brand Equity Questions and Answers PDF Download eBook

Measuring Brand Equity Quiz

MCQ: In value stages, the marketing program investment must consider

  1. attachment
  2. product and trade
  3. price premiums
  4. market capitalization


Participants: Business Buying Process Quiz

MCQ: The group or individuals who decide the supplier's and product requirements are classified as

  1. deciders
  2. selectors
  3. evaluators
  4. providers


Forecasting and Demand Measurement Quiz

MCQ: The budget which is set slight lower than the sales forecast is classified as

  1. raw material budgeting
  2. product budgeting
  3. sales budget
  4. quota system


Marketing Research Process Quiz

MCQ: The 'awareness of goals' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics


Bases for Segmenting Consumer Markets Quiz

MCQ: According to VALS framework, the consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers