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Product Mix Pricing Strategies Quiz Questions and Answers PDF Download eBook - 49

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Quiz on Product Mix Pricing Strategies PDF Download eBook

Product Mix Pricing Strategies Quiz

MCQ: The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as

  1. price packs
  2. cents off deals
  3. advertising specialties
  4. both a and b

D

Total Promotion Mix and Budget Quiz

MCQ: The kind of costs which is directly proportional to level of production are called

  1. total costs
  2. overhead costs
  3. variable costs
  4. fixed costs

C

Price Adjustment Strategies Quiz

MCQ: The detailed description of products, target market, competitors and customer value proposition is classified as

  1. write-up
  2. write-down
  3. follow-up
  4. none of above

A

Buyer Decision Process for New Products Quiz

MCQ: A company's microenvironment, the 'media publics' consists of

  1. newspapers
  2. blogs
  3. internet media
  4. all of above

D

Product Life Cycle Strategies Quiz

MCQ: The fifth step in the process of new product development is

  1. business analysis
  2. analyzing marketing strategy
  3. deciding marketing medium
  4. attracting new engineers

A