Product Mix Pricing Strategies Quiz Questions and Answers PDF - 49

MCQ 241: The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as

1. price packs
2. cents off deals
3. advertising specialties
4. both a and b

MCQ 242: The kind of costs which is directly proportional to level of production are called

1. total costs
2. overhead costs
3. variable costs
4. fixed costs

MCQ 243: The detailed description of products, target market, competitors and customer value proposition is classified as

1. write-up
2. write-down
3. follow-up
4. none of above

MCQ 244: A company's microenvironment, the 'media publics' consists of

1. newspapers
2. blogs
3. internet media
4. all of above

MCQ 245: The fifth step in the process of new product development is

1. business analysis
2. analyzing marketing strategy
3. deciding marketing medium
4. attracting new engineers