Market Segmentation Notes Questions with Answers PDF Download – Test 7

MCQ 31: The Royal Caribbean hotel chain which targets families and high energy couples is an example of:

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 32: The product packaging is said to be part of:

1. actual product
2. positioning strategy
3. competitive strategy
4. value proposition

MCQ 33: The process of changing one or more elements of marketing mix to improve sales is classified as:

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market

MCQ 34: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as:

1. profit centered company
2. market centered company
3. competitor centered company
4. customer centered company

MCQ 35: The products that are bought to be used in conduct of business is called:

1. consumer products
2. industrial products
3. augmented products
4. core customer value