Services Marketing MCQs with Answers PDF Download – Test 62

MCQ 306: The third step of value based pricing is to:

1. assess needs of customer
2. set target price
3. determine incurred costs
4. design product

MCQ 307: The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as:

1. pre-approach
2. sales nomination
3. qualifying
4. prospecting

MCQ 308: The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as:

1. cash refunds
2. cash sample
3. sweepstakes
4. cents off deals

MCQ 309: The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as:

1. franchise
2. relative stores
3. chain stores
4. off price voluntary stores

MCQ 310: According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as:

1. physiological needs
2. social and safety needs
3. esteem needs
4. self-actualization needs