Services Marketing MCQs (Multiple Choice Questions) PDF Download - 62

The third step of value based pricing is to

1. assess needs of customer
2. set target price
3. determine incurred costs
4. design product

The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as

1. pre-approach
2. sales nomination
3. qualifying
4. prospecting

The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

1. cash refunds
2. cash sample
3. sweepstakes
4. cents off deals

The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as

1. franchise
2. relative stores
3. chain stores
4. off price voluntary stores

According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as

1. physiological needs
2. social and safety needs
3. esteem needs
4. self-actualization needs