Principles Of Marketing Practice Test 47

Marketing Strategy and Mix Quiz PDF: Questions and Answers - 47

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The Quiz: Company wants to nurture, retain and grow its customer of customer group called; "Marketing Strategy & Mix" App Download (iOS & Android) with answers ‘Barnacles’, ‘True friend’, ‘Butterflies’ and ‘strangers’ to study online BBA courses. Study Company and Marketing Strategy Questions and Answers, Google eBook to download free sample for online business administration school.

Marketing Strategy & Mix Questions and Answers PDF Download: Quiz 47

MCQ 231: The Company wants to nurture, retain and grow its customer of the customer group called

True friend
Barnacles
Butterflies
Strangers

MCQ 232: The retail stores such as Best Buy, Staples and Pet Smart are examples of

superstore
outbound stores
inbound stores
intensive stores

MCQ 233: All the individuals and units involved in purchasing process are classified as

buying center
influencers
deciders
gatekeepers

MCQ 234: Targeting affluent customers with luxurious goods is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ 235: In the communication process, the media and message are considered as

communication tools
communication channels
communication functions
communication parties

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