What is a Product MCQs with Answers PDF Download – Test 46

MCQ 226: The products such as major household appliances like TVs and refrigerators are classified as:

1. convenience sought products
2. unsought industrial products
3. sought non-specialty products
4. shopping products

MCQ 227: The fixed equipment such as office generators, drill presses and elevators are classified as:

1. industry capital items
2. industry material and parts
3. office equipment
4. specialty industrial products

MCQ 228: In measuring consumer's major AIO dimensions, the 'activities' includes:

1. social events
2. social issues
3. recreation
4. both a and b

MCQ 229: If the fixed cost is $250000, variable cost is $30 and price is $40:

1. 40000
2. 35000
3. 30000
4. 25000

MCQ 230: The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as:

1. straight product marketing
2. product adaptation marketing
3. standardized global marketing
4. adapted global marketing