Integrated Logistics Management Quiz Questions and Answers PDF - 45

MCQ 221: The brand's superiority is based on its

1. point of differences
2. points of priority
3. points of membership category
4. point of similarities

MCQ 222: The marketing services agencies includes

1. Marketing consulting firms
2. Media firms
3. Marketing research firms
4. All of above

MCQ 223: The group of nations that are gathered to work for common goals in regulation of international level trade is called

1. socio-economic community
2. economic community
3. geographical community
4. geo-political community

MCQ 224: The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

1. experimental research
2. ethnographic research
3. observational research
4. survey research

MCQ 225: According to competitive positions, the main focus of market leader strategy is to

1. expand market share
2. indirect attack
3. multiple niching
4. full frontal attack