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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 8 (Chapter 17)

Products, Services and Brands Notes Questions with Answers PDF Download – Test 8

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Free Products, Services and Brands Notes App Download: Contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as; MCQ with answers: relative stores, franchise, chain stores, and off price voluntary stores. Practice Product Mix Pricing Strategies Quiz Questions, download Kobo e-Book (Free Chapter) for marketing certification programs.

Products, Services & Brands MCQs – Practice Test 8 PDF Download

MCQ 36: The third step of value based pricing is to:

  1. assess needs of customer
  2. set target price
  3. determine incurred costs
  4. design product

MCQ 37: The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as:

  1. franchise
  2. relative stores
  3. chain stores
  4. off price voluntary stores

MCQ 38: The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called:

  1. wheel of mega retailers
  2. wheel of retailing concept
  3. cycle of retailers
  4. retailers discount concept

MCQ 39: The major product variables that retailers must consider includes:

  1. services mix
  2. product assortment
  3. store atmosphere
  4. all of above

MCQ 40: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as:

  1. selective market
  2. super market
  3. extensive market
  4. exclusive market

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