Principles of Marketing Admission Tests: Practice Test 8 (Chapter 17)

Products, Services and Brands Notes Questions & Answers PDF Download - 8

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The Products, Services and Brands Notes Questions and Answers PDF (Products, Services and Brands Quiz Answers PDF e-Book) download Ch. 17-8 to study Principles of Marketing Course. Solve Services Marketing MCQs, Products, Services and Brands quiz questions and answers PDF for online MBA marketing programs. The Principles of Marketing Notes App Download: Free Products, Services and Brands App to study what is a product career test for online bachelor's degree in business management.

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Products, Services & Brands Test Questions and Answers PDF Download: MCQ 8

MCQ: 36

The third step of value based pricing is to

assess needs of customer
set target price
determine incurred costs
design product

MCQ: 37

The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as

franchise
relative stores
chain stores
off price voluntary stores

MCQ: 38

The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called

wheel of mega retailers
wheel of retailing concept
cycle of retailers
retailers discount concept

MCQ: 39

The major product variables that retailers must consider includes

services mix
product assortment
store atmosphere
all of above

MCQ: 40

Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as

selective market
super market
extensive market
exclusive market

Products Services & Brands Admission Tests: Principles of Marketing App & eBook Notes

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