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Customer Equity Multiple Choice Questions PDF p. 86

Customer Equity multiple choice questions and answers, customer equity quiz answers PDF 86 to study Marketing Management course online. Creating Brand Equity MCQ trivia questions, customer equity Multiple Choice Questions (MCQ) for online college degrees. "Customer Equity" Book PDF: setting price, competitive strategies for market leaders, brand association, marketing and customer value, customer equity test prep for online business administration colleges.

"The brands used by retailers or distributors to attract large number of customer's are classified as" MCQ PDF: bait brands, extract brands, retained brands, and lifetime brands for online business management degree programs. Learn creating brand equity questions and answers to improve problem solving skills for accredited online business schools.

Customer Equity Questions and Answers MCQs

MCQ: The brands used by retailers or distributors to attract large number of customer's are classified as

extract brands
bait brands
retained brands
lifetime brands

MCQ: The 'inbound or outbound logistics' are the part of value chains

primary activities
marketing activities
financial activities
raw material activities

MCQ: The brand association which can be made because of internal resources and feasible commitment is classified as

desirability
deliverability
differentiability
feasibility

MCQ: The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as

active firms
proactive firms
reactive firms
responsive firms

MCQ: The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of

determining demand
select pricing objective
analyzing prices of competitor's
estimating costs