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Customer Equity Quizzes Online MCQs PDF Download eBook

Practice Customer Equity quiz questions, customer equity multiple choice questions and answers PDF to prepare marketing management exam worksheet 86 for online certificate programs. Practice "Creating Brand Equity" quiz with answers, customer equity Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free customer equity MCQs, setting price, competitive strategies for market leaders, brand association, marketing and customer value, customer equity test prep for online business administration colleges.

"The brands used by retailers or distributors to attract large number of customer's are classified as", customer equity Multiple Choice Questions (MCQ) with choices bait brands, extract brands, retained brands, and lifetime brands for online business management degree programs. Learn creating brand equity questions and answers with free online certification courses for accredited online business schools.

Customer Equity Questions and Answers PDF Download eBook

Customer Equity Quiz

MCQ: The brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands

B

Marketing and Customer Value Quiz

MCQ: The 'inbound or outbound logistics' are the part of value chains

  1. primary activities
  2. marketing activities
  3. financial activities
  4. raw material activities

A

Brand Association Quiz

MCQ: The brand association which can be made because of internal resources and feasible commitment is classified as

  1. desirability
  2. deliverability
  3. differentiability
  4. feasibility

B

Competitive Strategies for Market Leaders Quiz

MCQ: The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as

  1. active firms
  2. proactive firms
  3. reactive firms
  4. responsive firms

B

Setting Price Quiz

MCQ: The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of

  1. determining demand
  2. select pricing objective
  3. analyzing prices of competitor's
  4. estimating costs

B