BBA Marketing Management MCQs - Chapter 14

Product Strategy Setting Multiple Choice Questions (MCQs) PDF Download - 13

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Product Strategy Setting Questions & Answers PDF Download: MCQ Quiz 13

MCQ 61: The co-branding is also known as

dual branding
brand building
pure branding
both A and B

MCQ 62: The number of variants of each product offers in a line is classified as

width of product mix
length of product mix
depth of product mix
consistency of product mix

MCQ 63: The formal statement by the manufacturer of the product regarding its performance is classified as

guarantees
warranties
labeling
packaging

MCQ 64: The examples of non-durable goods are

heterogeneous goods
legal advisors
shampoos and soaps
machine tools and refrigerators

MCQ 65: In branding, when two or more well perceived brands collaborate together to market product is classified as

co-branding
mix branding
optional branding
line fill branding

BBA Marketing Management Mock Tests

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Product Strategy Setting MCQs

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