Service Mix Categories Quiz PDF: Questions and Answers - 135

MCQ 671: The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as

1. minor qualities
2. search qualities
3. credence qualities
4. experience qualities

MCQ 672: The techniques such as sentence completion and word association are classified as

1. projective techniques
2. technical techniques
3. classification techniques
4. sampling techniques

MCQ 673: Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of

1. One seller, many buyers
2. One buyer, many sellers
3. many sellers, many buyers
4. one buyer, one seller

MCQ 674: The co-branding is also known as

1. dual branding
2. brand building
3. pure branding
4. both A and B

MCQ 675: The last divisional level for firm's planning is

1. planning at decision level
2. planning at business level
3. planning at corporate level
4. planning at production level