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SCM Value Networks Quizzes Online MCQs PDF Download eBook

Practice SCM Value Networks quiz questions, scm value networks multiple choice questions and answers PDF to prepare marketing management exam worksheet 134 for online certificate programs. Practice "Integrated Marketing Channels" quiz with answers, scm value networks Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free scm value networks MCQs, five stage model in buying decision process, marketing research process, brand equity in marketing, channel levels, scm value networks test prep for online business and management degree.

"The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as", scm value networks Multiple Choice Questions (MCQ) with choices supply chain planning, demand chain planning, predatory planning, and hybrid planning for online business university. Learn integrated marketing channels questions and answers with free online certification courses for online school of business administration.

SCM Value Networks Questions and Answers PDF Download eBook

SCM Value Networks Quiz

MCQ: The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as

  1. demand chain planning
  2. supply chain planning
  3. predatory planning
  4. hybrid planning

A

Channel Levels Quiz

MCQ: The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of

  1. one-level channel
  2. Zero-level channel
  3. Two-level channel
  4. Three-level channel

B

Brand Equity in Marketing Quiz

MCQ: The value creation practices such as customizing and commoditizing are included in

  1. impression management
  2. community engagement
  3. brand use
  4. social networking

C

Marketing Research Process Quiz

MCQ: The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as

  1. projective techniques
  2. graphic projection
  3. situation projection
  4. picture projection

A

Five Stage Model in Buying Decision Process Quiz

MCQ: The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow

  1. motivation route
  2. elaboration cue
  3. central route
  4. value route

C