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BBA Marketing Management MCQs (BBA Business Administration) From Textbook

BBA Marketing Management MCQs – Practice Test 8 (Chapter 10)

Developing Marketing Strategies and Plans Notes Questions with Answers PDF Download – Test 8

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Developing Marketing Strategies & Plans MCQs – Practice Test 8 PDF Download

MCQ 36: The Company's core business process includes:

  1. customer acquisition process
  2. market sensing process
  3. CRM process
  4. all of the above

MCQ 37: In the value creation, 'choosing the value' phase includes:

  1. segmentation
  2. targeting
  3. positioning
  4. all of the above

MCQ 38: The Company licenses to companies for producing its products is classified as:

  1. service alliance
  2. product alliance
  3. logistic alliances
  4. pricing collaborations

MCQ 39: A challenge that is posed in the absence of defensive marketing leading to lower sales is called:

  1. environmental threat
  2. environmental opportunity
  3. environmental strength
  4. environmental weakness

MCQ 40: The 'inbound or outbound logistics' are the part of value chains:

  1. primary activities
  2. marketing activities
  3. financial activities
  4. raw material activities

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