Chapter 7: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 7
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The specialized community of employees' whose activities are focused around the brand is classified as
The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as
The strategy of using individual family brand names is referred as
The market multiplier includes
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as
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