Chapter 7: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 7
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The goal of customer relationship management is to produce
The measurement of current brand position in the previous years is considered as
The brand element 'building brand' does not include
The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as
The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as
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