BBA Management Degree Courses

Chapter 7: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity Trivia Questions & Answers PDF Download - 4

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Creating Brand Equity Test Questions and Answers PDF Download: MCQ 4

MCQ 16:

The goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio
MCQ 17:

The measurement of current brand position in the previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands
MCQ 18:

The brand element 'building brand' does not include

  1. adaptable
  2. memorable
  3. meaningful
  4. likeable
MCQ 19:

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention
MCQ 20:

The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

  1. brand audit
  2. brand tracking
  3. brand valuation
  4. brand evaluation

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Creating Brand Equity App (Android & iOS)

Creating Brand Equity App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (iOS & Android)